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ONE PLATFORM. TOTAL CLARITY.
FORMATION • TAXES • NOTARY • ACCOUNTING
Seed Round — $500,000
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The Problem
Entrepreneurs juggle8–12 disconnected tools
Context switching kills small businesses before they start. No single platform owns the full entrepreneur lifecycle.
LegalZoom Formation
TurboTax Taxes
Ruby Receptionist Phone / AI
Mercury Banking
Gusto Payroll
QuickBooks Accounting
Notarize Notary
+ 5 more Tools
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The Solution
One platform. Four pillars.
Plus AI-powered communication (Ava), legal templates, compliance automation, and banking integration.Not a marketplace. Not a referral network. A unified operating system.
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The Product
✓ Live & Functional
This is built. Not mockups.
9 services, all live at getclerke.polsia.app
Ava AI receptionist — custom avatars, voice, knowledge base, lead capture
Full admin portal — client pipeline, document AI parsing, invoicing
Partner dashboards — 4-tier white-label program, branded form hosting
Compliance engine — consent management, GDPR, multi-region
Onboarding wizard — AI-powered setup in under 10 minutes
Legal templates — W-4/1099 AI fill, contract generation
Business phone provisioning — local, toll-free, vanity numbers
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How It Works
Zero to operating in one platform.
01
Sign Up Create your account — onboarding wizard guides you through setup in under 10 minutes.
02
Form Your Business LLC, Corporation, or sole proprietorship. Filing, EIN, registered agent — all handled.
03
Ava Handles Communication AI receptionist answers calls, captures leads, books appointments, escalates when needed.
04
Compliance Runs on Autopilot GDPR, consent management, legal templates, attorney referrals — built in.
05
Tax Prep, Built In Upload W-2s, 1099s, receipts. AI extracts and categorizes. Invoicing, filing, IRS acceptance — tracked end-to-end.
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Business Model
Multiple revenue streams.
Formation Bundles
Starter — $229 one-time
Professional — $529 one-time
Enterprise — $1,079 one-time
+ Recurring phone add-on
Ava AI Phone
Basic — $49 / month
Professional — $149 / month
Enterprise — $349 / month
Lifetime (formation bundle)
Legal & Tax
Legal templates — $19–$34 each
W-4 / 1099 AI fill — $9 each
Notary bookings (online + mobile)
Partner Program
Referral — Free, 25% commission
Co-Brand — $499 / month
White-Label — $2,500 setup + $1,997/mo
Enterprise — Custom
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Market Size
A $150B+ market with no unified player.
TAM
33M
Small businesses in the US
SAM
5M
Service-based businesses — tax, legal, consulting, notary, bookkeeping
SOM (Year 1–2)
50K
Target entrepreneurs — initial go-to-market focus
$150B+ total small business services market across formation, tax, legal, notary, and accounting verticals.
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Traction
Pre-launch. Platform complete.
9
Services live and functional — no mockups, no placeholders
20+
Real clients from founder's existing tax prep business (TBG Shoppe)
4
Partner tiers fully designed, built, and operational
200+
Client target scale — proof-of-concept path is clear
Raising to fuel go-to-market — the product exists, the customers exist, the model works.
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Competitive Landscape
No one does all of this.
Platform
Formation
Taxes
Notary
AI Phone
Compliance
Partner Program
LegalZoom
✓
✗
✗
✗
✗
✗
Gusto
✗
✗
✗
✗
✗
✗
QuickBooks
✗
✓
✗
✗
✗
✗
Ruby Receptionist
✗
✗
✗
✓
✗
✗
Clerke ✦
✓
✓
✓
✓
✓
✓
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Go-to-Market
Two engines. One proof.
Direct — Paid Acquisition
Meta Ads targeting service-based entrepreneurs
Tax preparers, notaries, consultants, accountants
High-intent audience at formation + tax season peaks
Retargeting along service-discovery journey
Partnerships — 4-Tier Program
Referral: Free to join, 25% commission on conversions
Co-Brand: $499/mo — custom branding on forms
White-Label: $2,500 setup + $1,997/mo — full rebrand
Enterprise: Custom pricing, dedicated account manager
Proof-of-concept: TBG Shoppe (founder's existing tax prep business) provides immediate first-user cohort with 20+ real clients, real revenue, and a replicable acquisition model.
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The Team
Ultimate founder-market fit.
Founder & Operator
CEO · Built the Product · IS the Customer
Certified tax professional — IRS e-file authorized provider
Licensed notary — exclusive RON (Remote Online Notary) provider
Operates TBG Shoppe: real tax prep business, 20+ active clients
Built every feature because they live the pain daily
Understands the problem from every angle — operator, service provider, and customer
Not a technologist who guessed at the market. Not a consultant who studied it. Someone who ran the exact business Clerke serves — and built the platform they wished existed.
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The Ask
Seed Round
$500K
Round type: Seed — Pre-Money Valuation available upon request
Use of funds: 18-month runway to fuel go-to-market, engineering, and operations
Investor fit: Operators who understand small business SaaS, AI-native platforms, and vertical market consolidation
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Use of Funds — 18-Month Runway
$500K deployed with precision.
Total: $500,000 · 18-month operating runway · Clear path to revenue breakeven
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Vision
"The Shopify of business operations."
Every entrepreneur's back office, automated. From formation to tax season to scale — one platform. We're not building another tool. We're building the operating system for the next 10 million small businesses.
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